LoyalCoin is a utility token and a cryptocurrency-based loyalty token. Appsolutely is developing the LoyalWallet where customers can earn and redeem LoyalCoin through merchants that are in the coalition and can be transacted with using the app. They use a hybrid off-chain/on-chain model. LoyalCoin can be earned by spending at participating merchants, and users can also export their LoyalCoin from the LoyalWallet into a regular NEM account using bridge features they are building into the wallet.
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